Luga

Problem

Barber shops, salons, spas, and service professionals lose time and appointments managing availability, customers, and locations through chat and memory.

Solution

Luga is booking infrastructure for service businesses: reservations, availability, professionals, customers, locations, and communication in one system.

Contributions

• Online booking and availability management
• Customers, professionals, and multiple locations
• Notifications and paths toward WhatsApp integrations
• Reviews, rebooking, and customer portal
• Architecture shaped for daily operations, not just a demo

Challenges

• Modeling real availability across professionals, locations, and exceptions.
• Keeping the product useful without becoming a generic ERP.

Decisions

• Prioritize booking and operations flow over decorative features.
• Design for concrete service businesses before expanding verticals.

Architecture

Web product oriented to booking and operations: scheduling, customers, professionals, locations, notifications, and portal modules — with messaging integrations planned.

Stack

Lessons

• The real pain is daily operations, not booking marketing pages.
• WhatsApp does not disappear: the product should coexist and integrate, not deny the channel.